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About the Role We are seeking a passionate and creative In-App Campaign Operations Supervisor to join Luckin Coffee U.S. team. This role focuses on planning and executing in-app campaigns for the Luckin app, aiming to enhance user experience, drive growth, and strengthen brand awareness in the North American market. The ideal candidate brings at least 3 years of experience in campaign planning or user operations and has a strong understanding of U.S. consumer behavior. Key Responsibilities · Plan and execute in-app campaigns for the U.S. market, including but not limited to new product launches, seasonal promotions, member rewards, and user acquisition initiatives. · Develop localized user operation strategies based on user insights and behavioral data to improve retention and customer lifetime value (LTV). · Work closely with Growth, Product, and IT teams to launch in-app campaign features and drive cross-functional integrated communications. · Integrate online campaigns with offline store activations to deliver a cohesive brand experience across channels. · Monitor campaign performance, analyze operational data, and continuously optimize strategies based on user behavior insights. · Stay informed on industry trends and competitor activities to explore innovative approaches to user engagement and growth. Qualifications · Bachelor’s degree or above, preferably in Marketing, Communications, Advertising, or Digital Product Management. · Minimum 3 years of experience in campaign operations or planning, ideally in consumer brands, retail chains, e-commerce, or tech. · Familiarity with the U.S. consumer landscape through study or living experience; able to identify key user touchpoints and needs from a localized perspective. · Strong project management and cross-team collaboration skills; able to work independently in a fast-paced environment. · Sensitivity to user experience and brand consistency, with a creative mindset. · Bilingual proficiency in English and Mandarin is preferred for effective internal communication. Why Join Us · Make an impact on one of the fastest-growing international consumer brands. · Play a key role in shaping Luckin Coffee’s local brand presence in the U.S. · Join a flat, collaborative, and agile team environment that values speed, innovation, and ownership.