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Keeta是全球領(lǐng)先的外賣平臺(tái)美團(tuán)旗下獨(dú)立品牌，專注于國際市場的餐飲與商品即時(shí)配送服務(wù)，致力推進(jìn)全球市場的創(chuàng)新發(fā)展，實(shí)踐“幫大家吃得更好，生活更好”的公司使命。 不到一年，Keeta便成為中國香港外賣行業(yè)的領(lǐng)跑者。隨后我們快速進(jìn)入沙特阿拉伯，現(xiàn)已覆蓋20余城。隨著近期成功開拓卡塔爾、科威特和阿聯(lián)酋，我們正帶著同樣的速度與創(chuàng)新前往中東更多國家和巴西。 崗位職責(zé) 1.商家營銷策略制定：基于平臺(tái)整體經(jīng)營目標(biāo)，圍繞用戶轉(zhuǎn)化、增長及商家收益等關(guān)鍵指標(biāo)，設(shè)計(jì)可落地的商家側(cè)營銷活動(dòng)策略； 2.價(jià)格力定價(jià)方案設(shè)計(jì)：綜合考慮影響價(jià)格的關(guān)鍵要素，通過定價(jià)策略、補(bǔ)貼策略等多種手段，提升消費(fèi)者的價(jià)格感知競爭力，同時(shí)保障商家經(jīng)營的收益底線健康可持續(xù)； 3.數(shù)據(jù)驅(qū)動(dòng)策略優(yōu)化：結(jié)合用戶行為數(shù)據(jù)、商家運(yùn)營數(shù)據(jù)及活動(dòng)效果指標(biāo)，進(jìn)行深入分析，定期評(píng)估策略執(zhí)行效果，并持續(xù)優(yōu)化調(diào)整； 4.跨部門協(xié)作與項(xiàng)目管理：與產(chǎn)品、銷售運(yùn)營等團(tuán)隊(duì)緊密協(xié)作，推動(dòng)策略在各環(huán)節(jié)的有效執(zhí)行，保障策略從制定到落地的閉環(huán)管理； 5.市場機(jī)會(huì)洞察：關(guān)注行業(yè)趨勢(shì)與市場變化，分析市場玩家的價(jià)格與營銷策略，識(shí)別業(yè)務(wù)風(fēng)險(xiǎn)與機(jī)會(huì)點(diǎn)，及時(shí)調(diào)整策略動(dòng)向。 Job Responsibilities： 1. Merchant marketing strategy formulation: Based on the overall business objectives of the platform, design feasible merchant side marketing activity strategies around key indicators such as user conversion, growth, and merchant revenue; 2. Price Power Pricing Scheme Design: Taking into account the key factors that affect prices, various methods such as pricing strategies and subsidy strategies are used to enhance consumers' perceived price competitiveness, while ensuring the healthy and sustainable bottom line of business profits; 3. Data driven strategy optimization: Combining user behavior data, merchant operation data, and activity effectiveness indicators, conduct in-depth analysis, regularly evaluate the effectiveness of strategy execution, and continuously optimize and adjust; 4. Cross departmental collaboration and project management: Work closely with product, sales, and operations teams to promote effective implementation of strategies at all stages and ensure closed-loop management from strategy formulation to implementation; 5. Market opportunity insight: Pay attention to industry trends and market changes, analyze market players' prices and marketing strategies, identify business risks and opportunities, and adjust strategic trends in a timely manner. 崗位基本需求 1.本科及以上學(xué)歷，市場營銷、經(jīng)濟(jì)學(xué)等相關(guān)專業(yè)優(yōu)先，3年以上互聯(lián)網(wǎng)、電商、O2O平臺(tái)等行業(yè)的產(chǎn)品運(yùn)營經(jīng)驗(yàn)； 2.較強(qiáng)的邏輯思維、策略建模與數(shù)據(jù)分析能力，能夠獨(dú)立完成策略方案制定與效果評(píng)估； 3.熟練使用數(shù)據(jù)分析工具，如SQL 等，有Power BI等可視化工具經(jīng)驗(yàn)者優(yōu)先； 4.具備良好的跨部門溝通協(xié)調(diào)與項(xiàng)目推進(jìn)能力，有跨職能團(tuán)隊(duì)合作經(jīng)驗(yàn)。 Job Requirements： 1. Bachelor degree or above, marketing, economics and other related majors are preferred, and more than 3 years of product operation experience in Internet, e-commerce, O2O platform and other industries; 2. Strong logical thinking, strategic modeling, and data analysis skills, able to independently develop strategic plans and evaluate their effectiveness; 3. Proficient in using data analysis tools such as SQL, with experience in visualization tools such as Power BI preferred; 4. Possess good cross departmental communication and coordination skills, as well as project promotion abilities, and have experience in cross functional team collaboration. 具備以下者優(yōu)先 英語流利者優(yōu)先。 Fluent English is preferred. 崗位亮點(diǎn) 1. 助力公司戰(zhàn)略級(jí)出海業(yè)務(wù)全速前進(jìn)，在全球戰(zhàn)略級(jí)市場與國際知名玩家正面交手； 2. 在增量市場探索發(fā)掘無限增長機(jī)會(huì)、體驗(yàn)創(chuàng)業(yè)激情； 3. 管理跨國多元化團(tuán)隊(duì)，成長為國際化綜合管理人才； 4. 團(tuán)隊(duì)溝通交流簡單直接，工作方式求真務(wù)實(shí)。 Job highlights: 1. Assist the company's strategic level overseas business to move forward at full speed, and compete head-on with internationally renowned players in the global strategic market; 2. Explore and discover unlimited growth opportunities and experience entrepreneurial passion in the incremental market; 3. Manage multinational diversified teams and grow into international comprehensive management talents; 4. Team communication is simple and direct, and the work style is pragmatic and realistic.