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WHAT YOU'LL NEED TO HAVE - Deep knowledge of data analysis - Deep knowledge of techniques for following up and measuring activity efficiency and effectiveness using relevant tools and technology - Deep knowledge of current marketing trends, developments, and performance metrics - Broad knowledge of marketing technology - Broad knowledge of IKEA concept, brand objectives, values and vision - Broad knowledge of IKEA tools, processes and cycles - Broad knowledge of Group strategies, priorities and business planning process - Good knowledge of change management methods and tools as well as stakeholder management - Broad knowledge of the IKEA multichannel reality and online customer behaviours - Broad knowledge of operational plans and goals as well as follow up on KPIs YOUR RESPONSIBILITIES - Act as a member of the Marketing Management team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals - Responsible for defining the Marketing Performance Framework (including KPIs and measurements) - Responsible for driving a significant improvement of the ROI of Marketing activities to contribute to the Marketing function’s extraordinary result - Identify recommendations and influence key stakeholders to ensure that goals are consistently met - Lead the overall performance analysis of paid, owned and earned media to drive ROI - Collaborate in the execution of global post activity implementation reviews, sharing key findings with stakeholders to improve the quality of global content and media development - Contribute with identifying growth opportunities and together with Customer Engagement Team Leader, Integrated Media Team Leader and Marketing Communications Team Leader give input to hubs to meet common goals - Lead the marketing plan process, ensuring objectives are based on a clear understanding of our current performance and ROI - Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact - Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals - Measure performance of output in own areas to maximize efficiency and effectiveness, and ensure performance excellence throughout the year - Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA ABOUT THIS WORK AREA We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.